Pop-up Form
List-building pop-up form
Clean, on-brand email capture form designed to turn traffic into subscribers without hurting the user experience.
Retention for Shopify brands · Traffic Retention System
You paid for that traffic. Why do most of it never come back?
I build Klaviyo email and SMS systems for Shopify brands that turn first-time buyers into repeat customers, so your ad spend keeps working after the click.
- Built around your customer journey, not templates
- Flows, campaigns and list growth in one system
- Reporting tied to revenue, not open rates
About
About Soma
Founder, Soma ecom scale
Klaviyo Email & SMS Specialist
Focus
Retention
Platform
Shopify + Klaviyo
I help ecommerce brands turn one-time buyers into repeat customers. My focus is retention, the email flows, automations, and campaigns that keep revenue coming in after the ad spend stops working. List building, abandoned cart recovery, win-back sequences, campaign strategy, the stuff that actually moves the needle on lifetime value, not just opens and clicks.
I run this through what I call the Traffic Retention System: a framework built around one idea, traffic you already paid for shouldn't leave and never come back. Most stores lose more revenue to poor retention than they ever will to bad ads.
I hold the Klaviyo Practitioner certificate from Klaviyo Academy, so the systems I build follow the platform's best practices from day one.
I've worked across multiple Shopify stores building this out from scratch ,the systems, the copy, the strategy. If your store is driving traffic but not turning it into repeat revenue, that's exactly the gap I close.
Klaviyo Practitioner Certificate
Issued by Klaviyo Academy
Services
Services I offer
End-to-end Klaviyo systems built around how your customers actually buy — from first click to repeat purchase.
Pop-up Forms & List Growth
Turn the traffic you already paid for into subscribers.
- High-converting pop-ups, landing pages and email capture
- Ad sync and retargeting with Meta and Google audiences
Flows
Automations that run in the background and keep customers coming back.
- Email & SMS flows: welcome, abandoned cart, browse abandonment, post-purchase, win-back, VIP, replenishment and back-in-stock
- Advanced segmentation using purchase history, engagement and predicted customer value
Campaigns
Planned sends that drive revenue without relying on discounts.
- Campaign strategy, calendar and management
- Conversion-focused email design
- Predictive analytics to improve targeting and send timing
Deliverability
Make sure your emails actually reach the inbox.
- Inbox placement, sender reputation and engagement health
- Full Klaviyo setup and optimization
What to Expect
Your first 90 days, mapped out
No guesswork. Here is exactly how I build retention for your store, and how we measure it.
- 01
Week 1
Audit
I review your Klaviyo account, list health, flows, segments and deliverability, and show you where revenue is leaking.
- 02
Weeks 2–4
Build
Your core flows go live: welcome, abandoned cart, browse abandonment and post-purchase.
- 03
Weeks 5–8
Grow
Pop-up forms, segmentation and a campaign calendar start growing your list and your repeat purchases.
- 04
Weeks 9–12
Optimize
I test, refine and report on what's working, then we plan the next quarter.
What I track for you
The signals that tell us whether retention is actually improving.
Revenue per recipient
How much every email you send actually earns.
Flow revenue share
How much revenue arrives on autopilot.
Repeat purchase rate
How many buyers come back for another order.
List growth rate
How steadily your subscriber base is expanding.
Inbox placement
Whether your emails reach the inbox or the spam folder.
Start with a free retention audit
I'll review your store and send you a clear list of the biggest retention opportunities. No obligation.
Past Work
A look inside real Klaviyo systems I've built
Dashboards, flows and campaigns engineered to turn one-time buyers into long-term revenue.
Flows
Flow builds — live retention automations
Swipe through real flow builds: welcome series, abandoned cart, browse abandonment, post-purchase and win-back — plus the email designs inside them.
Email Campaign
Welcome series — Beauty brand
On-brand design system across desktop and mobile with conversion-first CTAs.
Campaign
Klaviyo campaign performance dashboard
Audience growth, conversions and retention metrics tracked inside Klaviyo to guide campaign decisions.
Process
A simple, proven 4-step engagement
- 01→
Audit & Analysis
Deep dive into your store, list health, flows and current revenue attribution.
- 02→
Strategy Creation
A custom retention roadmap mapped to your customer journey and margins.
- 03→
System Setup
Build flows, segments and campaigns inside Klaviyo with conversion-focused design.
- 04
Optimization & Scaling
A/B testing, deliverability tuning, and predictive sends to compound results.
Client Reviews
Trusted by founders who care about real revenue
What eCommerce brand owners say after working with Soma ecom scale.
"Within 60 days our email-attributed revenue jumped 34%. The welcome and abandoned cart flows alone paid for the engagement many times over. Truly knows Klaviyo inside out."
A
Amelia R.
Founder, Skincare DTC
"We were leaving so much money on the table post-purchase. Soma rebuilt our flows, layered SMS, and our repeat purchase rate went from 14% to 38% in under three months."
D
Daniel K.
Owner, Streetwear Brand
"Strategic, fast and reliable. Communication is incredible and the work speaks for itself — our list is growing healthier and revenue per subscriber is up 2.1×."
P
Priya S.
Marketing Lead, Wellness Store
"Hands down the best email marketing decision we've made. Campaigns are on-brand, flows convert, and we finally have predictable monthly revenue from retention."
M
Marcus T.
CEO, Home Goods Shopify Store
Contact
Let's build your email revenue engine
Pick the channel that works best for you. I'll reply quickly and show you exactly where the retention gaps are in your store.
Get in touch
I usually reply within 24 hours.